Start a new business with the help of an e-commerce site. An e-commerce site is a great choice for any business that is looking to have online availability and that wants to make money. Through an e-commerce site a company is able to be available at any location and to be open 24 hours a day seven days week.
What is E-commerce?
E-commerce is a compacted term that means electronic commerce. Any and all business transactions over the web are considered to be e-commerce. E-commerce can be between two customers, a business and a customer, or two businesses. With the help of e-commerce customers and businesses are able to shop online, participate in online auctions, sell digital products, or even purchase online event tickets. E-commerce has become a way to help save the customer and business money. Customers are able to save money because they do not have to travel to a store to make a purchase. A business can save money because they do not have to employ store clerks in order for customers to be able to make a purchase online.
A business can successfully launch an e-commerce site with these listed suggestions:
1. Decide on what to sell
This is an important step in launching a successful e-commerce site. Having a focus of the products offered will give a business an idea about who to market the site to. The product(s) should be able to catch the desire of a visiting customer enough for them to buy the product.
2. Choose a design
The design of the site is also important. Customers sometimes get bored by some of the e-commerce sites that are available. Bored customers will more than likely result in a lost customer. Choose a design that will compliment the products that are being sold instead of overshadowing them. The design should also be interesting and eye catching. Taking time to decide on an appropriate design can result in sales being processed or sales being lost.
3. Pick a shopping cart
The shopping cart is an important part of the e-commerce site. Without the shopping cart orders will not be able to be placed and processed. A good shopping cart should be able to function properly. Don’t lose a customer because the shopping cart isn’t working correctly. There are many carts that are available. Be sure to do research and choose a shopping cart software that is cost efficient and reliable.
4. Market the e-commerce site
Now that the products, design, and shopping cart have been put into place on the site it is now time for marketing. Without marketing no one will know that the e-commerce site exists. Use specific keywords to help boost Search Engine Optimization (SEO). This helps improve search engine listings. Search Engine Marketing (SEM) is also a good way to let customers know one is open for business. SEM uses tools such as Google AD Words or Pay-Per-Click advertising to drive traffic to the e-commerce site.
5. Post Sell Services
Now that the sell has been placed keep in contact with the customer. Send a simple email to thank them for the purchase. Also included in the email can be information regarding the order such as the order number, billing address, shipping address, last four digits of the credit card used, and also an approximate time when the pack will be shipped.
Having a successful ecommerce business is possible. Amazon.com, Ebay.com, and idakoos.com are all e-commerce businesses that are successful. Idakoos.com sells personalized t-shirts. It’s success can be contributed to knowing what to sell, the design of their site, and also marketing their products.